Case Study:
Market Expansion
Neste
Renewable Energy in the US Market
Project overview
A European leader in Renewable Diesel, providing sustainable fuel solutions for freight, construction, waste, and utility industries. Despite its success in the EU, the brand aimed to establish a strong presence in the U.S. market, where renewable diesel was still emerging, amidst competition from major oil companies like BP and Chevron.
The Challenge
The client sought to increase qualified leads and raise brand awareness in the U.S. to grow market share against well-known national competitors. Direct Agents was tasked with developing and executing a full-funnel marketing campaign to achieve these goals.
Crafting the Journey
Guiding Customers to Conversion: Direct Agents created a comprehensive customer journey with tailored messaging and creative at each touchpoint, designed to move targets through the conversion funnel.
Fueling Engagement
A Multi-Channel Approach: Direct Agents activated a full-funnel paid media campaign, investing in Social, Search, Connected TV (CTV), Out Of Home, Audio, and Programmatic Media to effectively reach, educate, and engage the target customer segments.
Building Bridges
Partnerships with Industry Publications: Direct Agents developed partnerships with key industry trade publications to enhance the brand’s presence and establish domain authority in the market.
Increased Brand Awareness
The campaign resulted in a 63% year-over-year increase in brand awareness among the target segments, with a 2x increase in brand recall.
Boost in Marketing Leads
Direct Agents’ efforts generated a 34% increase in marketing leads year-over-year, exceeding the client’s expectations.
