Case Study:
Linksys
Project overview
Linksys, a leading global manufacturer of home and small business networking products, began to face new challenges on Amazon that limited growth. These included increased competition, under-investment against competitors, and product pricing often higher than comparable alternatives.
Strategy
Optimized toward sell-through and ordered revenue over attributed metrics. Prioritized lower-priced, high-volume routers to capitalize on Linksys’ broad portfolio across price points. Leveraged Direct Agents’ proprietary SOV Technology to maximize brand visibility at lower CPCs, reinvesting savings into non-brand terms. Executed competitive conquesting on competitor product detail pages to capture new customers and drive incremental growth.
Rise in AMS clicks, due to CPC decreasing 45%
Rise in AMS revenue, with additional budget from lower CPCs
Increase in Shipped Revenue, during the most challenging time of the year
