Case Study:
Paid Media
Warframe
Maximizing Engagement
Project overview
A free-to-play RPG game, Warframe, required a solution to quantify the holistic impact of upper-funnel media strategies towards efficiently driving increased in-game microtransactions.
Attribution Strategy
Built a statistically sound testing framework to measure the impact of upper-funnel media on in-game microtransactions.
Test Market Design
Identified key markets for test and control groups using detailed statistical analysis.
Baseline Development
Established performance benchmarks to isolate and measure media effectiveness.
Controlled Experimentation
Ran a two-month pulsed media test to ensure accurate, replicable results.
ROAS lift
Transaction Growth
Upper Funnel Investment
