Intimates Brand

Integrated Media

Martech Integration

Multi-Channel Activation

Project overview

A luxury intimates brand experienced competitive disruption from digitally native newcomers. The goal was to reach a wider, younger audience across four of its properties within the US and Canada.

Martech & Tracking Revamp

We comprehensively redesigned their Martech and tracking system, integrating a Customer Data Platform (CDP) for first-party data collection and activation. This overhaul streamlined systems implementation and enhanced media planning capabilities.

Audience Segmentation & Activation

We transformed their audience data into actionable demographic, psychographic, and behavioral segments. These were then leveraged in targeted marketing across varied channels, focusing on effective Paid Search campaigns to optimize brand visibility and attract new users from broader Social and Display campaigns.

Full-Funnel Strategy & Collaboration

Our approach included a full-funnel strategy for paid media, supplemented by ongoing collaboration with their team. This joint effort extended to refining loyalty programs, CRM, and improving site UX, UI, and addressing technical issues, ensuring a holistic and adaptive marketing strategy.