Case Study:

Hubble Contacts

Driving Strategic Acquisition & Market Expansion

Creative Strategy

AI Implementation

Paid Search

Project overview

Hubble, a leading contact lens and eyewear brand, challenged the Direct Agents team to scale their daily acquisitions for purchases by 22%. To meet this goal, we diversified retargeting audiences to increase campaign traffic, effectively guiding new users through the sales funnel with integrated Demand Generation, Google Display Network, and YouTube campaigns.

Strategic Creative Placements

New creative placement types were utilized to enhance user engagement and introduce additional touch points in the consumer journey, notably through YouTube Shorts ads and Demand Gen static and carousel ads.

Activating AI Technology

Kanopy AI, Direct Agents’ proprietary automated bidding technology, was implemented across campaigns to optimize efficiency and scale.

Audience Targeting

Audience targeting within Non-brand keyword campaigns was launched, focusing on interest-based audiences demonstrating higher conversion rates than the Non-brand average.

Keyword Targeting

Keyword targeting expansion to Broad Match within Non-brand campaigns effectively grew brand presence and purchase volume, particularly in competition with direct market rivals.